Global Brand Manager – Cosmetics (m/f/d) 100%
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- Veröffentlicht:22 April 2025
- Pensum:100%
- Vertragsart:Festanstellung
- Sprache:Deutsch (Fliessend), Englisch (Fliessend)
- Arbeitsort:Dychweg 14, 4144 Arlesheim
Weleda is the world’s leading manufacturer of certified natural and organic cosmetics and anthroposophic pharmaceuticals. These are developed, produced and marketed with the help of 2,300 employees worldwide. We take a holistic approach to people’s health and wellbeing with our products. A forward-looking approach, social commitment and economic success are the pillars of Weleda. In harmony with nature and the human being – since 1921.
For our "Group Marketing Cosmetics" department we are looking with immediate effect or by agreement for a
Your role:
- Innovation, Campaigns & Design: Lead innovation projects and oversee multi-functional product development teams. Brief and lead the development of global campaign toolkits and packaging designs in line with key market needs and category drivers.
- Strategic Development and P&L Responsibility: Develop strategies for specific categories and define an innovation pipeline, ensuring alignment with business objectives.
- Global Brand & Category Plans: Own and manage global brand and category plans, collaborating closely with country marketing teams to ensure effective market execution.
- Market & Trend Monitoring: Monitor in-market performance, analyse category trends, and competition to identify new opportunities and adjust strategies accordingly.
- Budget Management: Manage and allocate budgets for your categories, ensuring optimal resource utilisation.
Your profile:
- Degree in Marketing, Business Administration, or a related field; a Master’s degree is preferred
- Minimum of 5 years of experience in brand management within the cosmetics and skincare industry
- Proven experience in leading innovation projects and managing product lifecycles
- Strong leadership abilities with effective communication skills and experience in managing cross-functional teams
- Proven track record in developing 360° campaigns that drive sustainable growth, with expertise in digital and social media strategies
- Excellent analytical skills with the ability to synthesize complex information, coupled with financial acumen and an entrepreneurial mindset
- Open-minded, solution-oriented and curious, with a motivation for continuous learning and growth. Self-driven and enthusiastic, capable of managing multiple projects independently
- Fluent in English (both spoken and written); proficiency in German is a plus
We offer:
- Approachable leadership principles
- Remote working options
- Transparent & open communication
- Sustainability & value orientation
- International collaboration
- Mobility allowance
- Working in a purpose-driven company
- Innovative & exciting projects
- Combining work & family life
