Marketing Specialist

Stimulating. Motivating. Challenging.

Leveraging its long-standing expertise in securing digital content as well as fighting piracy, Kudelski Security, a division of the Kudelski Group, is a provider of cybersecurity solutions and services focused on protecting data, processes and systems for companies and organizations around the world, safeguarding their assets at a time of increasingly remote communications.

Location: Zürich, Switzerland

Mission

Your Mission

We are looking for a Field Marketing Specialist who enjoys working in a high-paced environment to help us run regional marketing activities and continue to buildout our brand awareness in the DACH region: Germany, Austria and Switzerland.

Your mission will be to plan and execute marketing programs, campaigns, and events in the region. You will play a significant part in driving lead generation activities and pipeline for the region to support sales revenue and booking targets. You will be a key member of the EMEA marketing organization.

Working with the EMEA Regional Marketing Team you will be responsible for planning, coordinating, and executing marketing programs in the DACH region to promote Kudelski Security solutions, services and partner technology offerings. You will work closely with the regional sales & go-to-market teams to ensure programs successfully meet the desired goals. Critical success factors for the role include working with sales, technology partners and other departments to define plans, set goals and objectives as well as measuring program ROI and KPIs.

If you:

• Are passionate about marketing.
• Thrive in a fast-paced environment where effort and skill are recognized and rewarded.
• Take pride in being fast, efficient, and building relationships with internal and external stakeholders.
• Are autonomous and find challenge in continuous change and improvement.
• Had and want exposure to all areas of cybersecurity: IT, IoT, OT and Cloud.
• Are always committed to delivering quality work and at ease working with tight deadlines.
• Are excited to play a key role in generating positive results for the business.

This position could be for you.

Responsibilities

Your Responsibilities will be to:

• Plan, manage and execute Kudelski Security regional marketing programs: multi-touch marketing campaigns (emails, dedicated landing pages, digital advertising, direct mailing, social media), physical and virtual events & sponsorships activities in the region, such as industry symposiums, thought leadership events, executive summits, trade shows and conferences, sales meetings, roundtables, customer events and webinars.
• Work cross functionally with regional sales team on marketing programs while ensuring each program is successful and aligns to our brand.
• Manage regional marketing online & offline lead generation campaigns.
• Develop and implement regional digital marketing initiatives including ad campaigns, website co-marketing, social media and joint webcasts (from preparation to execution including content creation & design).
• Adapt and localize global digital marketing activities and social media messaging to the region.
• Develop strong relationships with the assigned key technology partners in the region, acting as the primary strategic marketing liaison to developing marketing strategies, lead generation activities, and innovative program ideas. Regularly review technology partner opportunity pipeline.
• Deliver regular, detailed reporting of marketing campaigns with emphasis in ROI and improvement analysis-
• Maintain and recommend updates on Kudelski Security corporate collaterals to nurture lead generation campaigns in the region.
• Manage special projects assigned by the management.

This role involves

• Working with sales team to track leads and opportunities and report on progress associated with campaigns and events in their respective territories.
• Collaborating with sales and marketing to manage and maintain marketing program calendar to support pipeline targets.
• Interacting with the global marketing team to create, update and localize marketing collaterals and campaigns (brochure, datasheets, publications, website and digital campaigns)
• Building and maintaining close working relationships with services leaders & sales team members to get them onboard on regional marketing programs.
• Building and maintaining close and strong marketing relationships with key technology partners in the region.
• Marketing content writing in German.

Your aim is to play an active role in helping Kudelski Security strengthen its brand awareness in the region and drive lead generation activities and sales pipeline.

Requirements / Profile

You are

• Dynamic, with strong interpersonal and communication skills.
• Autonomous and transparent.
• At ease with elaborating, planning, and executing multi-touch marketing campaigns.
• A team player to drive successful cross-functional marketing activities in sync with different teams and with internal and external stakeholders.
• Able to handle and prioritize parallel tasks with multiple interfaces.
• Willing to travel to events and tradeshows
• Native in German and fluent in English.

You have

• Minimum 2 to 4 years of experience in B2B marketing, field marketing, campaign management, communications or event management
• A Bachelor or a master’s degree in Marketing and Communications or equivalent.
• Proven success in developing and executing regionals marketing plans that address various buying cycle stages and personas.
• Experience across different marketing disciplines and demand generation tactics: multi-touch marketing campaigns, events (virtual & physical), digital campaigns, lead generation campaigns, social media, digital advertising.
• Strong project, marketing organization and event management skills.
• Proficiency with Microsoft tools (Word, Excel, PowerPoint).
• Working experience with CRM and Marketing Automation tools (Hubspot).
• Working knowledge of google ads, LinkedIn ads.
• Working knowledge of Adobe Creative Suite (Photoshop, Adobe Acrobat In-Design) and/or Canva.
• The ability to work effectively on own initiative and within a virtual team environment.

These would be a plus:

• Any other languages are an asset.

Join us and be part of a rapidly growing company with locations in Switzerland, France, Germany, Spain and in the UK and the United States and who leverages their unique history of innovation and engineering with a pragmatic view of client security, to adopt a different approach to cybersecurity and help change the security paradigm. When you join us, you'll be part of an industry leader that has a tremendous impact on how our clients approach Cybersecurity strategy.

If you love the challenge as much as the rewards and are ready to take your career to the next level, apply today.

Reference: 15230

Publication Date: 15-01-2025