Buying Specialist TV

Job Description:

Company Description

Dentsu is the largest agency brand and the sixth-largest agency group in the world. We offer a wide range of services in eight business areas: Marketing, Digital Marketing, Creative Sphere, Promotions, Media Content, PR, Global Business.

With more than 71,000 professionals in over 145 countries and regions, dentsu identifies the core issues of our clients through a variety of communication areas. We offer optimized, integrated approaches necessary to solve these problems.

We work in an international network with a wide range of clients seeking leading expertise in brands, media, and digital communication services. Global, consistent, and all in one place. For this vision, we need you and your drive!

About the role:  

As a Buying Specialist TV is responsible for planning and buying television advertising spots for clients.

They work closely with the media planning team, client’s consultants and vendors to ensure effective ad placements that reach the target audience, maximize campaign impact, and deliver value for money. The Buying Specialist TV must analyze data to optimize TV spend and performance, keeping up with the latest industry trends and pricing strategies.

Key Responsibilities

Media Buying :

• Secure optimal pricing and placement for TV ads, ensuring cost efficiency while delivering maximum audience reach;
• Monitor and manage inventory to ensure delivery and quality of purchased media.

Campaign Execution:

• Oversee the execution of TV advertising campaigns from booking to airtime,
• Collaborate with media planners to ensure that TV ad spots align with overall campaign strategies and target audiences;
• Adjust media plans in real-time based on performance data and changing market conditions.

Performance Analysis & Reporting:

• Analyse campaign performance monthly & weekly;
• Provide detailed post-buy analyses and reports, offering insights and recommendations for optimizing future buys.

Vendor & Stakeholder Management:

• Build and maintain relationships with key media vendors, TV networks, and partners;
• Attend regular meetings with clients or internal teams.

Market Research & Trends:

• Stay informed about industry trends, competitor activity, and new opportunities in the TV advertising space, including OTT (Over-the-Top) and streaming platforms;
• Utilize audience data to inform buying decisions and explore new advertising formats or technologies.

Budget Management:

• Monitor and manage campaign budgets, ensuring adherence to financial goals;
• Reconcile final costs, managing discrepancies, and ensuring timely invoicing.

Qualifications:

• At least 2 years experience in TV;
• Buying experience in other media types is a plus; 
• Great social skills, resilience and flexibility;
• Independent, precise and structured way of working is what we are looking for;
• Excellent knowledge in Microsoft Office Package, Leading Media and EvoAd;
• Excellent business English, German is a plus; 
• Good connection to media partners, clients, colleagues. 

Additional information: 

We work with highly motivated people, who support and enrich each other. We live the possibilities of the digital world through home office, meaning you can work anywhere with flexible (annual) working hours. We also value face-to-face exchanges - coffee or tea, biscuits or fruit are all welcomed on board and shared throughout our offices. 

If you ever feel the need to take a break from the digital world, we love to get hands on together and use pens, paper, and whiteboards for brainstorming sessions. Need to clear your head? Hit the foosball table or PlayStation. We can as well benefit from extra time-off for our wellbeing, volunteering activities or important personal matters. For networking and (brain) food, we offer regular exchange formats, like meetings, tech labs and more. Not enough? We are full believers in education and support training, whether it be internally or externally. We support you. 

If you feel inspired by us, we’ll probably be inspired by you. Join us now and apply online to make sure we match each other’s expectations. We value diversity and are committed to creating an inclusive environment. We welcome all qualified candidates - regardless of your gender or background, please indicate your salary expectations and possible entry date. We look forward to hearing from you. 

These are some of the things we offer:  

40-hour week & overtime compensation  

Independent home office management  

Flexible working hours model (flextime)  

Additional days-off on top of holidays (wellness days, volunteer days, birthday, bridge days) 

State-of-the-art, creative office space with ergonomically equipped workstations 

Half-fare travelcard SBB 

Wide range of further education and development opportunities through our in-house Academy 

Various discounts e.g. for lunch options  

We value diversity and therefore welcome all applications - regardless of gender, nationality, ethnic and social origin, religion/worldview, disability, age, as well as sexual orientation and identity. 

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