Customer & Market Insights Manager - Turkey

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

What you'll do:

• Generate customer (traveler), partner (supplier), market & competitor insights to drive growth in the Turkish Market

• Monitor the macro environment, including market trends and tracking local competitors

• Build meaningful insights and recommendations that drive activations and strategies for the market

• Analyze and model data, generate ready-to-deploy insights with relevant recommendations

• Identify, evaluate and lead new partnerships and affiliates discussions with key stakeholders in the industry

• Work closely with partner groups within Expedia Group to align planning and execution of marketing and partnerships initiatives

• Provide product analysis based on use cases for local travelers, feeding the global product organization with requirements for locally relevant improvements, tools and features

• Measure and assess customer satisfaction, market and business performance, efficiency and effectiveness of programs with data collection methods and procedures (e.g. surveys, opinion polls or questionnaires) or identify relevant existing data

• Develop and drive significant and sustained change and performance improvement from data-driven insights in a number of different areas or contexts

• Partner with analysts to collect and analyze data by articulating clear requirements for analyses

• Utilize existing quantitative and/or qualitative research, analyze data; present findings with no supervision

• Help colleagues, customers and other stakeholders explore and understand their wider business challenges

• Apply understanding of the policies, practices, trends and information that impact the organization and its customers to anticipate and plan for each step of a project

• Create clear, concise and organized communication materials (e.g. reports, dashboards, presentations, messages)

• Engage with multiple stakeholders in the organization to implement recommendations and actions based on their analyses/insights

Who you are:

• Bachelor's or Master's in a related field; or equivalent related professional experience

• Fluency in both English and Turkish is essential

• Knowledge of the Turkish travel market is a significant plus

• A strategic thinker who drives clear insights to inform the market strategy and related actions

• A creative and innovative thinker with a “can do” attitude and a bias for action

• Ability to work with cross-functional teams to drive execution against project achievements and deliverables

• Ability to identify methods for collecting data, perform data analyses and articulate findings

• Deep understanding of the financial impact of decisions/solutions and how to contribute to positive outcomes

• Ability to communicate via differing modes and tailor messages to audiences

• Strong interpersonal and influencing skills

• Understanding of copy writing and the ability to edit to have one consistent voice to the customer

• Proficient in Microsoft Excel, PowerPoint and SQL; Proficiency in Tableau and Microsoft BI a plus

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Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request .

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

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