Assistant(e) Chef(fe) de Projets Marketing H/F/X

BAT is evolving at pace into a global multi-category business.  We are on a mission to decrease the health impact of our industry 
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

Au sein du département Marketing Activation, vous assisterez au quotidien un Shopper Marketing Exécutive dans son projet d’animation de marques sur nos différents canaux de distribution.

Vos principales responsabilités seront les suivantes :

• Concevoir, tester, produire et mettre en place des activités et solutions de présentation pour nos produits sur comptoirs et étagères, en point de vente.
• Echanger avec nos agences de manière quotidienne pour s’assurer que tous les éléments du projet sont en ligne avec vos attentes (planification, présences et activations) et être le point de contact principal entre l’agence gestionnaire de l’opération et la force de vente sur le terrain.
• Assurer une étroite collaboration avec les équipes en interne (Force de Vente, Legal, Customer Management, Route to Market, Brand Marketing, etc…).
• Suivre & analyser ces plans : s’assurer que les programmes et actions sont en ligne avec les exigences stratégiques définies (et établir des plans d’actions si nécessaire).
• Gérer le budget et les commandes relatives à votre projet et en assurer le suivi/reporting régulier à votre responsable.

Que recherchons-nous ?

EXPÉRIENCE

• Une première expérience en tant que stagiaire en marketing ;

COMPÉTENCES ET CONNAISSANCES ESSENTIELLES

• Excellente compréhension des principes d'activation marketing et de merchandising et des comportements d’achat en point de vente.
• Forte capacité à proposer des solutions créatives et à innover dans la présentation des produits.
• Bonne gestion du temps, sens de l'organisation, capacité d'analyse et de synthèse
• Maîtrise des outils informatiques (Excel, PowerPoint, PowerBI, logiciels de planogramme, etc.).
• Capacité à travailler de manière autonome tout en collaborant efficacement avec différentes équipes.
• Excellente maitrise de la langue française : savoir parfaitement comprendre, écrire et parler ; et maitrise de la langue anglaise : savoir comprendre, écrire et parler.

Éducation / Qualifications / Certifications requises

• Master en Marketing et Communication/Digital

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here .

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.