Marketing Manager (Rado)

Marketing Manager (Rado)

The company

Swatch Group is the world's number one manufacturer of finished watches. With its 17 watch brands, the Group is present in all price segments, and is also active in the manufacture and sale of jewelry, watch movements and components.

Swatch Group unites, among other companies, the following watch brands under its roof: Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Omega, Longines, Rado, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton, Swatch and Flik Flak. The Group has a strong distribution and multi-brand retail net with two sophisticated boutiques under the name of Tourbillon and Hour Passion. Swatch Group is also an important player in advanced nanomechanical, nanoelectronic and Bluetooth technologies essential to watchmaking and other industries.

Job description

• Research and recommend appropriate above-the-line advertising media, and monitor the effectiveness of selected media.
• Establish contract and maintain public relation rapport with the media, to attain maximum exposure and publicity for the brands and products.
• Conceptualize, plan, implement and coordinate events for media according to the marketing objectives set by the Brand Manager
• Create and plan a promotional calendar for trade and consumers, implement the promotional activities and monitor the results, according to the directors set by the Brand Manager
• Implement below-the-line activities including Point-of-Sales, display merchandising materials and printed collaterals, and ensure that these are according to merchandising guidelines provided.
• Work closely with internal team members and perform regular market visits to ensure that marketing activities are carried out efficiently and results are satisfactory
• Monitor competitors’ marketing activities and provide regular market intelligence to the management
• Plan, develop and monitor the Direct Marketing Expense (DME) budget via a standardized format efficiently
• Ensure all POS are well-maintained and presented to uphold Brand image
• To carry out any duties as the Company may from time to time.

Profile

• Minimum 5 years’ experience in marketing especially in luxury goods
• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Strong project management , multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation/software/programs tools
• Proficient with online marketing and social media strategy
• Proven experience designing interactive applications and networking platforms
• Ability to travel as necessary.
• Established press and media contacts.

Professional requirements

• Bachelor’s Degree in Marketing, Business or related field.

Languages

• English
• Bahasa Malaysia
• Mandarin