(Senior)Product Manager-血液肿瘤业务部
Veröffentlicht:
18 Oktober 2024Pensum:
100%Vertrag:
Festanstellung- Arbeitsort:Zuchwil
- Responsible for developing marketing strategies and programs execution excellence to drive sales of TEC,and support the TEC launch excellent.
- Conduct in-depth market assessments and data analysis to extract actionable insights for refining marketing strategies.
- Drive HCP segmentation, precise positioning, and impactful messaging to meticulously plan, monitor, execute, and refine marketing campaigns.
- Holistic Marketing Campaign Management to drive the achievement of sales target and market share target.
- Execution of product marketing tactical plan/promotional materials and ensuring that these plans are implemented optimally and thoroughly to meet agreed objectives.
- Integration and co-ordination of Marketing activities through effective sales force support and engagement efforts
- Accurate collection, analyses and monitoring of market intelligence including competitors’ information.
- Establish partnership and relationship with KOL to develop and strengthen brand endorsement.
- Sales Engagement: provide support to the sales team, including developing sales materials, new product training, coordinating conferences, and updating market intelligence.
- Evaluate the effectiveness of sales and marketing programs. Recommend and implement changes and improvements for future programs to increase business
- Analyze and interpret existing and potential market conditions and make recommendations to management.