Head of Consumer Communications (w/m/d)
Andermatt Swiss Alps
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- Veröffentlicht:10 November 2024
- Pensum:100%
- Vertrag:Festanstellung
- Sprache:Englisch (Muttersprache), Deutsch (Fortgeschritten)
- Arbeitsort:Bahnhofplatz 3, 6490 Andermatt & Homeoffice
Job start: per 1 December 2024 or by agreement
As Head of Consumer Communications at Andermatt Swiss Alps, you will be responsible for leading and executing the global Public Relations strategy across lifestyle and real estate sectors, with the primary goal of raising awareness and enhancing the perception of Andermatt Swiss Alps and its diverse offerings. You will drive international Public Relations initiatives and ensure a coherent and effective presence in key markets worldwide.
Your contribution to our success
Andermatt Swiss Alps AG, based in Andermatt, plans, builds and develops the year-round destination of Andermatt with aparment buildings, hotels and villas in Andermatt Reuss. The Andermatt Swiss Alps Group also owns The Chedi Andermatt and Radisson Blu Reussen hotels, an 18-hole, par 72 championship golf course and the Andermatt Concert Hall. There is a close partnership with Andermatt-Sedrun Sport AG and its majority shareholder Vail Resorts, Inc.
Still have questions?
We are happy to answer them via phone.
As Head of Consumer Communications at Andermatt Swiss Alps, you will be responsible for leading and executing the global Public Relations strategy across lifestyle and real estate sectors, with the primary goal of raising awareness and enhancing the perception of Andermatt Swiss Alps and its diverse offerings. You will drive international Public Relations initiatives and ensure a coherent and effective presence in key markets worldwide.
Your contribution to our success
- Develop and implement a comprehensive international PR strategy for lifestyle and real estate sectors. This in close co-operation with the CMO to align PR initiatives with overall marketing and business objectives
- Lead PR efforts in key international markets, tailoring strategies to resonate with diverse cultural and market-specific nuances
- Cultivate and maintain relationships with top-tier international media outlets, influencers, and industry stakeholders in the lifestyle and real estate sectors
- Drive PR campaigns that highlight the unique offerings of Andermatt Swiss Alps, including its luxury lifestyle, hospitality, and real estate developments
- Position Andermatt as a prime Alpine destination for both high-end living and leisure, enhancing its visibility in relevant international markets
- Oversee the creation and distribution of press releases, media kits, and other communication materials that align with the brand's image and messaging
- Establish KPIs for PR activities and regularly assess the impact of PR campaigns on brand awareness and perception
- Responsible for coordinating communication with our real estate owners
- Lead on the design and production of our bi-annual lifestyle publication 'The Andermatter'
- Manage and mentor a team of two, ensuring effective execution
- Identify and evaluate new partnership opportunities to expand market reach and enhance brand presence
- Bachelor's or Master's degree in Communications, Public Relations, Marketing, or a related field
- Minimum of 8-10 years of successful international PR experience, with a strong background in lifestyle (Luxury hotel industry, Destinations) or real estate sectors is a must
- Proven track record of successfully leading PR campaigns in multiple international markets
- Strong leadership and motivational skills with the ability to inspire and lead teams to excellent performance
- Exceptional written and verbal communication skills, with fluency in English; additional languages (especially German) are a plus
- Strong strategic mindset with the ability to align PR initiatives with overall business goals
- Extensive network of international media contacts and the ability to build and maintain strong relationships with key journalists and influencers
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
- A team of passionate doers
- Generous support in further training
- Combination of leisure and work
- Modern working time model
- Flat hierarchy with fast decision-making processes
- Numerous discounts and special offers
Andermatt Swiss Alps AG, based in Andermatt, plans, builds and develops the year-round destination of Andermatt with aparment buildings, hotels and villas in Andermatt Reuss. The Andermatt Swiss Alps Group also owns The Chedi Andermatt and Radisson Blu Reussen hotels, an 18-hole, par 72 championship golf course and the Andermatt Concert Hall. There is a close partnership with Andermatt-Sedrun Sport AG and its majority shareholder Vail Resorts, Inc.
Still have questions?
We are happy to answer them via phone.
Kontakt
Andermatt Swiss Alps