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BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

SENIORITY LEVEL Experienced Professional
FUNCTION Marketing
SALARY RANGE Competitive salary + excellent benefits + market leading bonus
LOCATION Malmö, Sweden

We are on a regular basis looking for Digital Executives.
Please note that this is not an actual opening, but a chance for us to reach out and to engage with talented future Digital Managers. If you are interested, please apply and we will contact you should an opportunity suited to your capabilities arise.

Being at the forefront of the business, the role of the Digital Brand Activation team is to ensure a seamless development and delivery of activation plans. It is essential that BAT can follow the shoppers throughout the entire journey, recommend activation strategies in accordance with the consumer trends and drive the transformation of Brand Activation.

An extraordinary confluence of technology, societal change and public health awareness has created a unique opportunity the opportunity to make a substantial leap forward in our long-held ambition to provide our consumers with potentially risk reduced products. You will help deliver our strategy of shifting the business from a traditional tobacco company to a provider of next generation nicotine products in the digital space. Your knowledge and passion are what matters because that’s what will shape our future.

As our new colleague in the Brand Activation team, you will be working with fellow passionate and creative marketing professionals. We are a dynamic team who work hard towards the same goal. Common to the whole team is our drive to grow as an organization, grow as individuals and transform the tobacco industry. All the while, we still have fun.

The position is based in our Nordic head office in Hyllie Stationstorg 31, 215 32 Malmö

Take a virtual tour and learn more about our office culture here: Welcome to BAT Sweden

The position is based in our ambitious and dynamic Brand Activation team, which consists of an offline and digital team. You will be part of the digital team driving the digital activities in Sweden supporting the yearly planning and execution of activation campaigns with a special focus on digital.

Your key responsibilities will include:

• Driving online brand activation projects and campaigns.
• Being responsible for integrating digital touchpoints in the campaign planning including social media, Influencers, Ecommerce, Paid Media, Emails etc.
• Taking the lead in driving digital brand building activities.
• Shaping creative digital brand activities that connects and supports our offline activities.
• Developing innovative and impactful methods of communication in various digital channels in collaboration with both external and internal teams and stakeholders.
• Reporting and tracking relevant KPI’s for the digital activities and campaigns.
• Budget Management Planning, tracking, and reporting on digital marketing budget aligned with current planning and reporting structure.
• Embedding digital as a new focus area
• Engaging, motivating, and educating the organization on digital.

What are we looking for?

As the ideal candidate you are passionate about digital marketing and up to date with the latest trends and best practices in digital. You have strong analytical skills and are a data-driven thinker and paired with your solid knowledge of website analytics tools you will quickly succeed in the role.

You possess excellent consulting, communication, and engagement skills, coupled with the ability to influence senior stakeholders in establishing / delivering digital agenda and metrics to meet strategic objectives.

You have a relevant master's degree and a minimum of 2+ years of experience in a Digital Marketing role where you have proved your ability to learn quickly and that you are details and deadline oriented.

To succeed in the role, you have:

• Strong understanding of key marketing principles consumer needs and journey, user experience, target audience, etc.
• Experience in digital campaign planning and orchestration.
• Strong knowledge of digital media.
• Be able to bring new/out of the box ideas for activations in the digital space.
• Outstanding collaborative skills, with the ability to engage and work in partnership with many teams.
• Ability, tenacity and drive to navigate through ambiguity and deliver commercially relevant solutions effectively.
• Fluency in English both written and spoken.
• Strong organizational skills and able to solve problems proactively.
• A commitment to self-development.
• Experience from the FMCG industry and fluency in one of the Scandinavian languages is considered an advantage, but not a requirement.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience  here .

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

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