Digital Content & Communications Specialist, UpLink
Veröffentlicht:
09 Juli 2024Pensum:
100%Vertrag:
Festanstellung- Arbeitsort:Geneva
*This is a 12 month contract with the possibility of extension*
Digital Content & Communication Specialist, UpLink
The World Economic Forum, committed to improving the state of the world, is the international organization for public-private cooperation.
The Forum engages the foremost political, business and other leaders of society to shape global, regional and industry agendas.
UpLink is the open innovation platform of the World Economic Forum. The technology-driven initiative surfaces early-stage entrepreneurs and enables an innovation ecosystem to drive positive systemic change for people and planet.
Why we are recruiting
Reporting to the Lead for Digital Engagement, Marketing & Communication, the Digital Content & Communications Specialist at UpLink will play a pivotal role in supporting the creation, dissemination, and promotion of compelling content (particularly high-impact social videos) and marketing efforts for a wide range of campaigns and, and to deliver on the overall objectives of UpLink, its partners, and the World Economic Forum.
This role requires a versatile and creative professional with a strong command of digital media and related channels, and the ability to liaise with UpLink partners and other key members of its community. This position will strongly collaborate with other marketing functions and workstreams to ensure the efficient and effective execution of all marketing campaigns and contribute to the overall success of our marketing efforts.
Main responsibilities
- Content Marketing
- Develop project plans aligned with UpLink and partner objectives, relevant for all initiatives and campaigns, that ensures the widest possible reach and engagement.
- Create and schedule engaging content, including social media videos, blogs, newsletters, and social copy.
- Collaborate closely with all other marketing functions, UpLink workstreams, and other Forum stakeholders to generate innovative content ideas, and pitch them in daily editorial meetings.
- Successfully deliver the storytelling strategy and ensure that UpLink’s content resonates with a diverse international audience.
- Audience Engagement and Analytics:
- Monitor and report on key data analytics trends related to published content, including video and blog views, shares and other metrics.
- From acquired traffic, attract the targeted number of solutions submitted to the UpLink platform for each Challenge.
- Increase the number of returning users to the platform through compelling content.
- Collaboration and Ideation:
- Act as a key contributor to the broader UpLink Digital Engagement, Marketing, and Communication team, sharing ideas and collaborating on strategic initiatives.
- Work closely with specific GCG functions to ensure maximum visibility of UpLink’s initiatives and core constituents through Forum channels.
- Project Management:
- Utilize project management skills and tools (including Airtable) to deliver campaigns effectively and efficiently.
- Coordinate with internal teams and external technology partners to ensure smooth campaign execution.
- Cross-functional Collaboration:
- Work closely with various functions within the Digital & Marketing team as well as other UpLink workstreams including Design and Product teams and relevant GCG (Global Communications Group) departments, to align digital marketing efforts with UpLink’s broader goals.
- Share insights and best practices to foster a culture of continuous improvement.
Preferred requirements and experience
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Experience of the ideation, production and promotion of digital media content, especially video, but also written, social media graphics and audio formats.
- Strong written and verbal communication skills in English; proficiency in other languages is a plus.
- Basic familiarity with digital tools and platforms, such as social media, Google Suite, and content creation software.
- Proficiency with the following tools a plus: GA4, Social Media Marketing, SEO, Tableau, Salesforce Marketing Cloud, Salesforce Experience Cloud and CRM, Airtable, Hootsuite.
- Strong organizational and project management skills, with the ability to handle multiple tasks and meet deadlines.
- Ability to thrive in a fast-paced and dynamic work environment.
- Enthusiasm and eagerness to learn and grow in a dynamic marketing role.
- A passion for sustainability, environmental issues and making an impact through UpLink and the World Economic Forum.
Why work at the Forum:
The Forum believes that progress happens by bringing together people from all walks of life who have the drive and the influence to improve the state of the world by building awareness and cooperation, shaping mindsets and agendas, and driving collective action. Join us and become a driver for positive change!