Area Sales Manager
Veröffentlicht:
06 September 2024Pensum:
100%Vertrag:
Festanstellung- Arbeitsort:Kolkatta
Area Sales Manager
Position Title: Area Sales Manager
Role Type: People Manager
Department Name / Franchise: DePuy Synthes
Sector: MedTech
Position Location: Kolkatta
Reports to (Title): General Sales manager
Role Overview:
Have high level of customer centricity for driving the business in a region for the franchise, in a manner consistent with the CREDO, company policy and goals, and in line with franchise direction. This may involve developing new businesses, growing into new territories, and establishing a new dealer network. Develops and implements sales strategies and objectives. Has in-depth knowledge of the products (capital equipment and consumables) responsible, and a good understanding of other J&J products and service offerings. Has in-depth knowledge of customer's needs and sharpened driven knowledge and market trends. Through effective leadership, encourages, leads, directs, motivates, coaches and develops sales team to achieve/exceed sales target. Works with all levels of customer management, developing long-term positive customer relationships to increase customer satisfaction, and build loyalty and confidence in J&J MedTech as a preferred supplier.
Business Overview: Responsible for Managing DePuy Synthes Joints for Kolkatta
Product Overview – DePuy Synthes Trauma & PT
Customer Segmentation: Corporate Hospitals, Private Standalone Hospitals, Govt Medical College, and Hospitals & Nursing homes / Small Hospitals.
Illustrative Responsibilities:
Business Financial Results
- Deliver the assigned Business plan for the Region – Achieve Monthly / Qtrl’y / Annual Business Plan.
- Understand customers’ needs and market potential, and set direction, strategies and plans to expand the market and realize market potential
- Lead senior-level negotiations optimizing contractual opportunities which cement long-term supply arrangements
- Analyze sales reports to proactively seek opportunities and at-risk, re-prioritize resources to maximize sales opportunities
- Establish a monitoring system to ensure compliance with the sales plan on volume, price and value objectives for products
- Identify and direct action on tender opportunities through liaison and cooperation with appropriate departments
- Meet the AR / DSO target and manage account receivables as per the company policy.
- The role would also entail relevant knowledge of government protocols pertaining to tendering and thorough understanding of government initiatives such as PMJAY, GeM etc.
Territory Management
- In-depth understanding of current and future customers’ needs and translate them into sales opportunities
- Advise the expansion of new accounts and account conversion
- Work in the field with each supervisor to achieve effective coverage of key accounts; maintain a high level of customer rapport and reinforce the company's commitment to superior customer services
- Analyze competitive market environment base on a thorough knowledge of competitor's structure, culture, manpower, distribution, capabilities, and weakness, as well as a thorough knowledge of customer's support and preferences for competitive products and services
- Should have exposure in conceptualization, implementation, and monitoring of channel management processes such as AR, Inventory, return on investment and overall channel health
- Set direction, strategies, and plans for the territory/region/key accounts, to achieve dept/functional goals; communicate plans and ensure they are understood by the team and related sales/marketing groups
- Develop a sales plan for each supervisor from the marketing plan; set realistic attainable sales objectives by account and product groups, and by monthly/quarterly/annual targets
- Coach direct team to develop effective and efficient territory account coverage plan, customer call plans and the development/implementation of key account strategies and plans for growth
- Conduct regular account team reviews as a basis for challenging and improving both short and long-term strategies and action plans
- Have expert knowledge of sales process and specialist selling skills to make an effective sales call, to teach others and to improve the current selling process
- Sell in-surgery to keep up to date on our customer needs and market trends
- In-depth understanding of internal organization (J&J) resources, priorities, and needs, relating to the business operations and achievement of sales plan
Customer Satisfaction
- Develop and maintain strong relationships with all levels of customers to obtain their feedback and supervise customer perceptions, and use feedback to improve performance and customer satisfaction
- Advise the development/implementation of strategies and plans to increase customer satisfaction, confidence, and loyalty
- Design innovative customer support services/tender arrangements including E-initiatives and optimal use of company valuable services
- Ensure compliance with the "Customer Complaints Procedure"; customer issues/ complaints are attended to promptly and professionally to customer's satisfaction
Internal Business Processes
- Lead internal relationships and processes enabling flexibility and responsiveness in drawing on internal specialists, accessing information and support as needed
- Optimize sales results through close alignment and cooperation with Franchise Marketing groups
- Use internal resources and own solid understanding of supply chain processes and principles of Health Economics as a basis for finding opportunities for service innovation
- Provide relevant information to marketing and other support departments, to contribute to effective internal business processes, and to support effective decision making and actions across the organization
- Prepare and submit territory budget, including selling & marketing expenses, supervise to ensure compliance by team
- Judiciously handle operating expenses, (transportation, A&P, entertainment, travel) while ensuring sustainable productivity
- Run the appropriate utilization of resources and equipment
- Plan sample and expense utilization to optimize usage while remaining in budget and guidelines, including meeting regulatory requirements
- Supervise customer creditworthiness to achieve accounts receivable objectives; ensure accounts receivables are supervised and managed to achieve objectives
- Supervise inventory level to meet inventory level objectives; ensure inventory levels are adequate in major product categories in accordance with inventory objectives
- Develop/implement a distribution network for assigned territory
- SFE Implementation and Analysis
People Management
- Ensure team consists of an appropriate mix of skills and abilities to optimize team performance
- Ensure an appropriate succession plan is in place
- Develop strong teamwork, and cooperation in the team and with other functions through effective leadership
- Develop employees to build confidence and empowerment in dealing with customers issues; establish clearly defined boundaries for resolving issues
- Use effective interviewing and hiring skills (eg. Targeted Selection) to ensure high caliber recruitment
- Ensure compliance with the performance management process for both self and team; conduct a semi-annual performance evaluation of all supervisors; identify areas for improvement based on clearly identified needs of each supervisor
- Introduce individual development plans for each team member both as an outcome from performance reviews and for new employees and chart of development actions
- CREDO- conduct feedback and identify issues and action plans, and ensure completion of agreed-upon plans
- Disseminate, clarify, and explain company information and review business status with team
- Drive new capabilities such as Capital selling, digital solutions, tech. adoption etc. within the org
Corporate Ethics
- Communicate to the sales team, their individual responsibility towards the CREDO
- Manage business within ethics and values expressed in Credo while actively pursuing business outcome
- Relationship with customers based on high ethical standards
Kontakt
Synthes GmbH