Job Description Summary

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Your Main Responsibilities

• Develop, translate and use customer insights as critical inputs in the development program to identify product differentiation, dialogue with R&D and Medical Affairs, and other customer support functions such as Regulatory Affairs and technical Services, in order to deliver differentiated offering with attractive value proposition and evidence-based claims for our customers and to run product life cycle for sustained value over time.
• Seeks inputs from others across the organization to fine tune and adapt the marketing strategy of your portfolio to reflect meaningful nuances in customers’ needs and other legitimate market challenges
• Propose campaign strategies including target segments and personas, adapted offerings and corresponding go to market strategies and message platform. Conduct market, therapeutic area, unmet needs and pipeline assessments in collaboration with the segment business directors to propose, lead and refresh market segmentation (e.g., Market Atlas) and analyze key trends and critical market growth segments.
• Lead marketing implementation of the campaigns to ensure in coordination with regional teams and platforms, successful global launch of new products and offerings: build and implement global plans for market development/ launch/ market penetration plans, ensuring transparency and cross functional alignment on critical strategic success factors for the products in a variety of markets
• Ownership of the successful execution and alignment of regional marketing programs through local sales and marketing plans (including sales training and marketing communication)
• Supply the market analysis to the annual strategic and financial planning process working with the Global portfolio marketing director and the global therapeutic segment business directors.

Who are you?

• Minimum of 5 years of experience in GLOBAL marketing (MANDATORY)
• Experience in the pharmaceutical industry with knowledge of the vaccine market (IDEAL) or more generally, experience in the Medtech or medical device industry is a MUST HAVE
• Experience in interfacing with R&D and being part of the team developing future products
• Experience in strategic innovation, portfolio management, and new product launches, preferably in medical devices or other highly regulated industries
• Excellent interpersonal and communication skills to establish professional relationships in a multicultural environment and at all levels of the organization
• Fluency in English and good level in French (A PLUS)
• Well-organized, highly motivated, process and results-oriented, able to reprioritize and take on responsibilities in a multi-tasking environment
• Hard-working, confident, able to act independently and exercise sound business judgment within guidelines

Click on apply if this sounds like you!

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

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