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Job Description

Neuromuscular HCP Marketing Lead

Takeda Pharmaceutical

Cambridge, MA

About the role:

Would you feel excited about bringing value to patients affected by Rare Diseases and working with life-saving Plasma-Derived Therapies (PDT)? Join Takeda as the Neuromuscular HCP Marketing Lead, at the Associate Director level, located in Cambridge, MA. This is an excellent opportunity to shape and enhance Takeda's presence in peripheral neuromuscular conditions to elevate the standard of care and change patients’ lives. Peripheral neuropathies result from damage to the nerves outside the brain and spinal cord (peripheral nerves). Symptoms are weakness, numbness and pain, usually in the hands and feet. These conditions are underdiagnosed, and in some cases, patients' symptoms progress, causing serious imparity. Immunoglobulins represent the standard of care to treat some of these conditions. Takeda is the leader in MMN (Multifocal Motor Neuropathy) and recently expanded its presence with two brands in CIDP (Chronic Inflammatory Demyelinating Polyneuropathy). The right candidate will have the exciting opportunity to join the Team in a fast-paced early post-launch environment, shape the portfolio strategy, and contribute to the Team’s successes. This role will drive the execution of our branded and unbranded promotional strategy by implementing materials, activities, and tools for health care professionals. It will lead HCP Marketing activities and partner closely with the Sales Leadership Team to guarantee a disciplined execution of the strategy and identify new opportunities in the post-launch phase to further strengthen Takeda’s presence in the Neuromuscular space.

This role requires someone with good project management skills, attention to detail, and an agile response to change. To succeed in this role, you must have excellent communication skills, a collaborative approach, willingness, and perseverance to go the extra mile for the success of the team and for patients.

How you will contribute:

• Define the HCP Marketing strategy for the Immunoglobulins portfolio in MMN and CIDP

• Manage and develop the HCP Marketing Team and motivate them to achieve results

• Anticipate market changes and dynamics in customer expectations and strategize to guide the company to live up to those expectations in the fast-evolving competitive landscape

• Responsible for the HCP annual brand planning and agency coordination through tactical planning

• Lead the HCP Team through the development of all branded promotional materials, tools, and activities for HCPs and manage PRT (Promotional Review Team) reviews

• Responsible for the planning, content coordination, and output of the Sales & Marketing Council recurrent meetings to ensure the appropriate collaboration and alignment between Marketing and Sales

• Represent the main point of contact for Sales RBDs and collaborate with them to ensure the optimum execution of Marketing Strategy

• Lead the HCP Marketing Team to ensure Takeda's presence at major Neuromuscular Congresses

• Responsible for P2P content development and execution in collaboration with the Franchise Customer Engagement Team

• Coordinate the Marketing Team to ensure regular alignment calls with the TLL (Thought Leader Liaisons) Team and collect insights from the Field in a structured way  

• Proactively analyze insights and data to define new workstream needs and work in collaboration with the cross-functional team to find solutions or define strategic implications

• Budget management (including purchase orders submission, OPEX tracker, accruals management, etc.)

Minimum Requirements/Qualifications:

• Bachelor's degree required; MBA or advanced degree preferred.

• 7+ years of marketing experience with a demonstrated record of success.

• 9+ years pharmaceutical industry or related experience with knowledge in Rare Diseases/Neurology or Neuroscience 

• Experience in leading Strategic/Brand Plan development

• Sales or Sales management experience in the United States

• Global Marketing experience preferred

• Ability to successfully manage and navigate through PRT/CMLR processes

• Comprehensive understanding of the US Healthcare system and distribution channels across institutions and specialty pharmacies

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. 

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U.S. Base Salary Range:

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

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