Product Marketing Manager

Mission
Our mission is to accelerate revenue growth by developing and executing effective product marketing strategies that align with Verity’s business objectives. We collaborate with Sales, Product, Marketing, and Client Success teams to ensure our innovative solutions meet client needs and drive market success. Through strategic planning and stakeholder collaboration, we aim to highlight the transformative power of our autonomous indoor drone systems, fostering growth and cementing Verity’s leadership in the industry.

Your role
Define and execute a comprehensive product marketing strategy for our industry client segments. Develop buyer personas and positioning to maximize revenue growth.

Go-to-market and client journey

• Create materials across the client journey that highlight product features & benefits.
• Oversee client journey, velocity and conversion and identify priorities.
• Evolve the client journey materials with inputs from Sales, Client needs and pain points, Product.
• Developing go-to-market strategies across the client journey.
• Support pricing strategy and develop pricing communication strategies.

Sales enablement

• Training Sales and Client Success on articulating the products’ benefits to prospects.
• Ensuring that client value is well perceived by Sales and Client Success.
• Own bottom-of-funnel marketing initiatives.

Market research

• Researching the market to learn the competitive environment.
• Conduct market research and competitive analysis to identify market trends, customer needs, and competitor strategies. Stay updated on industry best practices and emerging trends to drive innovation in our marketing approach.
• Lead analyst relations initiatives.

Your experience

• Proven experience as a Product Marketing Manager or similar role in B2B industry.
• In-depth knowledge of B2B marketing strategies, lead generation, and demand generation.
• Good knowledge of Salesforce or Hubspot.
• Excellent command of both spoken and written English.
• Bachelor’s degree in marketing, business, or a related field.
• Experience with Logistics / Supply Chain / Warehouse industries is a plus!

Who you are
You possess strong communication and presentation skills, able to articulate complex ideas to both technical and non-technical audiences. Your optimistic, resilient, and perseverant attitude, combined with a confident approach to complexity, supports an agile and lean management mindset. You thrive in uncertainty, maintain a learning attitude, and collaborate effectively with cross-functional teams while managing multiple stakeholders. Additionally, you excel at prioritizing tasks, meeting deadlines, and managing budgets.

Why Verity?

• A great engineering culture, including flat hierarchies, an open-door policy, and a focus on joint responsibility and mutual trust and support.
• Working with a skilled, high-achieving, experienced, and fun team—with lots of opportunities to develop your professional career and grow with the company.
• Flexibility of a hybrid work environment. You can arrange start and finish times around your life (picking up kids, walking the dog, training for your next marathon at lunch).
• Annual team-building events, quarterly and monthly get-togethers, knowledge-sharing talks, game nights, and more.
• 25 days of annual leave, employee stock ownership plan (conditions apply), variety of pension plans, and relocation packages.
• Welcoming office space complete with friendly team members, free snacks (fresh fruits, coffee, and more!), and fun activities—we’re dog-friendly!

Learn more about who we are, what we do, and how we think at www.verity.net

We strive to create an inclusive environment that empowers our employees. All qualified applications will receive consideration for employment without regard to race, nationality, religion, sexual orientation, gender, age, physical [dis]ability, gender identity or length of time spent unemployed.