Aura Blockchain Consortium

The Aura Blockchain Consortium, initiated by LVMH, Richemont, Prada Group, OTB and Mercedes-Benz, is the first initiative led by luxury Maisons to become a technological hub for luxury brands. The Consortium, which operates blockchain platforms, aims notably to allow luxury brands to help consumers trace the provenance and authenticity of luxury goods. Since the creation of the consortium in 2021, the Association is accelerating its technical roadmap, onboarding new members, developing relationships with technical service providers and is willing to develop its partnerships with key actors in the sectors.